Andre Yoskowitz
6 Aug 2008 16:01
The daily video blog Rocketboom has announced it has signed a deal with Sony Pictures Television to have its distribution and ad sales turned over in exchange for a seven figure bonus and a share of revenue.
Rocketboom will then be distributed on Sony's Crackle video site and on the PS3, PSP and Bravia HDTVs with I-Link.
Andrew Baron, founder of Rocketboom adds that they went with Sony after deals with start-up ad companies like Federated Media failed and because Sony's distribution strengths. Baron also gets to stay in charge of his company.
Currently, Rocketboom has distribution through YouTube, iTunes, Tivo, and other outlets. Baron notes that Rocketboom is watched over a million times per month across all its channels.