Andre Yoskowitz
6 Aug 2008 16:54
According to Microsoft's Interactive Entertainment Business manager Kevin Salcedo, downloadable content for the Xbox 360 has so far brought in $240 million USD in revenue.
He also confided that games that have extra downloadable content see a 16 percent increase in their life spans.
Speaking at the Gamefest event Salcedo added that about $180 million USD of that total had been made in the last 12 months alone and that games that have downloadable content make $21 million USD more at retail, as long as the content is made available within 30 days of the game's release.
"Right now we have over 12 million users in over 26 countries, with USD 240 million in transactions revenue so far, with USD 180 million in the last 12 months alone," Salcedo said.
"On average, titles that have downloadable content on XBL marketplace have seen a 16 per cent [longer] period of people holding onto that title, which keeps them from selling to second-hand stores."