Andre Yoskowitz
7 Aug 2008 16:13
As reported today around the Web, the Chinese TV network CCTV has signed a deal to use Mediasentry parent Safenet to protect their online transmissions of the Olympic Games with a new type of DRM protection.
At the same time, CCTV has made another announcement, that they are suing the Google-backed Chinese P2P platform Xunlei for Olympics-related copyright infringement.
CCTV claims that Xunlei broadcasted video of the torch relay with asking permission first and that the lawsuit should be a warning to others that they are not messing around.
The broadcaster has even allegedly gone so far as to create a dedicated Olympic rights protection center whose sole purpose is to prevent infringement.
"During the Olympics, the partners plan to establish a hotline to report copyright violations and designate space on their sites to announce copyright violators and their punishments."