Andre Yoskowitz
17 Aug 2008 15:56
Nintendo has announced aggressive marketing plans in Spanish in an effort to grab Latin America's fast growing games market.
"The long-term economic potential of Latin America makes this an extremely important market for video games," said Nintendo of America President Reggie Fils-Aime.
Nintendo did not give an exact date but said the campaign would aim at non-core gamers and would begin in time for the Christmas season.
The Latin American market has been growing steadily and has been gaining the eye of companies hoping to offset economic slow downs in the US and Europe.
Bill van Zyll, head of Nintendo's operations in Latin America, noted that getting in on the market now would be a primary objective for the company. Currently, the region's video game market is only worth $2 billion USD, compared to $57 billion USD globally but has been growing rapidly.
"Nintendo has experienced phenomenal growth in the region over the past few years growth that has even surpassed what we have seen in the United States," Fils-Aime added.