James Delahunty
21 Aug 2008 4:20
Motorola Inc. unveiled two new low-end mobile phones on Wednesday, featuring music playing and web surfing features. The company has had a tough year, failing to find a viable follow-up for the Razr. It will unveil 50 new devices this year to fight back against increased competition from market leader Nokia and others. The first of the two new low-end phones features music playing abilities and a camera.
The W388 will sell for under $100. The second new device, the VE538, is a low-end third-generation (3G) mobile phone that will cost less than $250. The phone features one-click mobile social networking, photo uploading and blogging. The products will be shipped first to the Asia-Pacific region before being offered worldwide.
"People don't buy products any more, they buy what those products can create for them -- solutions, dreams, whatever they are looking for in life," said Ian Chapman-Banks, the General Manager for Motorola's Mobile Devices business in Asia.