Andre Yoskowitz
24 Sep 2008 15:41
According to the latest data from GFK Chart-Track, sales of the Microsoft Xbox 360 console have risen 32 percent over the last 4 days after the company announced a price cut on the console in the UK. On the other end, sales of the Sony PlayStation 3 were down 8 percent for the same time period.
The price cut drove the price down for the Arcade model to GBP 129.99, the Premium to GBP 169.99 and the Elite to GBP 229.99, marking the lowest point yet for next-gen consoles.
"[360] sales are up 32 per cent and PlayStation 3 sales are down eight per cent," added Chart-Track's Chris Poole.
Poole also noted that software sales were up, citing specifically the fact that the supermarket Morrisons was selling all chart titles for half off.
"We've had quite a big release with Star Wars: The Force Unleashed but we're on the back of the Morrison's promotion so we've had a drop in units but a rise in value," noted Poole.