Andre Yoskowitz
11 Oct 2008 18:19
According to a new study by Ipsos' TEMPO Digital Music Brandscape, despite the emergence of Amazon, Apple's iTunes platform still managed to gain market share in the increasingly crowded legal net music store crowd.
iTunes moved to 57 percent market share, up from 50 percent last year at this time, and Amazon's DRM-free store moved into second place with 9 percent share, a large number considering the store has not been open for even a year yet. Rhapsody, which recently turned DRM-free, jumped up in market share as well, from 4 percent last year to 7 percent now. Each continues to expand and is expected to take more market share, but at whose expense? It appears everyone but iTunes.
Other stores such as Napster, Yahoo Music and Walmart have taken a hit in market share, at the expense of the now clear leaders.
Can anyone overtake the DRM giant that is iTunes though?