Andre Yoskowitz
12 Oct 2008 11:59
According to Nielsen VideoScan data from Home Media Magazine, Blu-ray Disc had its best week ever as a format, thanks mainly to the blockbuster smash hit Iron Man.
'Iron Man' sold 7.2 million DVDs for the week of September 29th to October 5th and sold 510,000 Blu-ray Discs, smashing previous first week records for the HD format.
Paramount added that the disc sold 260,000 units on its first day (including pre-orders) to set the single day record.
The popularity of Iron Man helped push Blu-ray to a market share (of top 20 volume) they have never seen before, 13 percent. Iron Man BD also "stole" 17 percent of sales from DVD, the highest number ever for a day-and-date release.