Andre Yoskowitz
13 Oct 2008 11:43
Sony Computer Entertainment president Kaz Hirai has restated that hopeful gamers will not see a PlayStation 3 price cut this year and that the console is a "very good value proposition".
"The answer is yes, if you're asking, 'Are these the prices we're going with this Christmas?'" Hirai added. "When you really compare apples to apples, then I think we have a very good value proposition."
Sony's decision to not cut the price of their console for the holiday season could put them under pressure from Microsoft which has recently cut the price across the board for their rival Xbox 360 console. The current global economic downturn could also put added pressure on Sony.
Hirai believes the videogame market will do just fine even with the economic downturn. "As long as we can generate excitement, then we will be less affected than other industries," he said but also added, "we're getting to the point where price becomes more important".
Without dropping the price however, Sony has added more value to its PS3 line by selling an 80GB model with a free game for the same price as the currently priced 40GB model.