Andre Yoskowitz
18 Oct 2008 17:33
20th Century Fox Home Entertainment has begun testing simultaneous day-and-date releases of their latest titles on DVD and VOD.
The testing began on October 7th, with the M. Night Shyamalan thriller "The Happening."
Steve Feldstein, senior VP of marketing communications, added, “We’re looking at a lot of different models and looking at various incremental points of distribution that are available. We’re doing a little experimenting with dating and windows.”
Warner began similar testing last year and continues to do so with movies such as Speed Racer and Journey to the Center of the Earth.
Warner senior VP of strategic promotions and communications Jim Noonan added that the studio is expecting to release 4 in 5 films simultaneously on VOD and DVD next year.
“We’re kind of learning as we go here,” Noonan said. “We’re watching very carefully. It has been very good for us in the VOD business. We’re not interested in growing VOD to the detriment of the packaged goods business.”