Andre Yoskowitz
28 Oct 2008 20:45
Wal-Mart has aggressively lowered the price today of their MP3 music downloads available from the Wal-Mart Music Downloads Store.
The service will now offer tracks for as low as 74 cents, a steep discount against market leaders iTunes and Amazon which offer most tracks for 99 cents.
From what I can see from glancing at the store (Wal-Mart MP3), the top 30 most downloaded tracks are priced at 74 cents while all other tracks cost 94 cents, a 5 cent discount from iTunes.
The new version of the store will also be available to more platforms (it was previously Windows and Internet Explorer only) and will now work on Linux, Macs, and browsers such as Opera, Firefox and Safari.
The move should help Wal-Mart compete with iTunes and Amazon although the retail giant's catalog is lacking. iTunes currently has 8 million tracks available (with DRM however) and Amazon MP3 has 4.5 million while Wal-Mart only has 3 million.