Andre Yoskowitz
12 Nov 2008 1:30
Marking the first time they have ever done so, Sony Pictures Home Entertainment has announced that the two-disc DVD and Blu-ray offerings of the comedy Pineapple Express will include a free digital copy of the film downloadable from iTunes in addition to the digital copy that can playback on PCs and the Sony handheld PSP.
Previous Sony digital copies had not been compatible with Apple devices such as the iPod or iPhone nor on Mac computers.
Sony says it will offer iTunes downloads on a "select basis" for now on.
“SPHE is thrilled to expand the value and convenience of our digital copy program to the iTunes community,” said Lexine Wong, senior VP of worldwide marketing at Sony. “Consumers can enjoy Pineapple Express where and how they like—whether with the full home entertainment experience of Blu-ray high def or DVD or on the go with their laptop, PSP or iPod.”