Andre Yoskowitz
28 Nov 2008 14:52
According to a recent survey by Leichtman Research Group (LRG), about one in five HDTV owners believe they are watching HD (high definition) programming simply because they own an HDTV, but instead are really watching SD (standard definition) content.
The data compiled by LRG is based on a telephone survey of 1302 U.S. households and marks the 6th consecutive year the survey has been run.
The findings are not all that surprising given the general consumer confusion surrounding terms such as 720p, 1080p, HDMI and Blu-ray. Cable providers are still only on their baby steps in regards to releasing HD services, and most companies only offer under 100 highly compressed HD channels that never live up to HD's full potential.
42 percent of HDTV owners surveyed also noted that when they bought their sets they were told to get HD programming. It appears retailers may still be confused as well if that number is accurate.