Rich Fiscus
16 Feb 2009 10:36
Netflix announced last week that thy passed the 10 million subscriber mark. What's perhaps most remarkable is that more than 600,000 have been added in the first month and a half of this year.
A company statement attributes this primarily to increased interest in their Watch Instantly streaming service. That makes sense considering the role it has played in their recent success and the growing availability of a set-top box from Roku, blu-ray players, game consoles, and even TVs with Netflix clients.
Strong sales of Blu-ray players in the fourth quarter of 2008 may also be attracting more interest.
"Ten million subscribers is a symbolic but meaningful achievement for our company," said Reed Hastings, Netflix co-founder and CEO. "From a subscriber standpoint, Netflix is singularly focused on making movie enjoyment easy, and we'll strive to deliver on that promise in added and improved ways in the years to come."