Andre Yoskowitz
30 Mar 2009 22:35
Disney, including its giant ABC and ESPN properties, has made a deal with Google's YouTube that will allow short-form videos to be shown on the extremely popular video sharing site.
The companies will share ad-revenue from Disney's YouTube channels.
"This deal provides us with the opportunity to reach a broader online audience, to experiment with different monetization models and to extend the reach of our advertisers," added Anne Sweeney, president of the Disney/ABC Television Group.
Disney is currently in talks to have their full length content played on Hulu, and already has many of their most popular shows available for free on ABC.com, Fancast and AOL Video.
YouTube has an almost identical deal with CBS, which shows off short and full length content.
The ESPN channel will be the first to debut, in mid-April, with the ABC channel debuting a month later.