James Delahunty
15 Apr 2009 8:53
Pioneer and Sharp have announced that they will create a new venture that will operate in the optical disc business area. The new venture will make effective use of the management resources of both Pioneer and Sharp in the optical disc area, and intents to claim a leadership position particularly in the Blu-ray Disc market which is expected to see significant growth in the coming years.
The new company is expected to begin operating on October 1, 2009. It will engage in the design, development, manufacturing and sale of optical disc equipment, focusing on drivers, recorders and players. Both companies are negotiating in good faith and expect to official sign the joint venture agreement by June 25.
The two companies will combine their technological expertise in the field, built from decades of experience developing and marketing products based on optical disc technology, dramatically enhancing both of their market competitiveness in the area.