Andre Yoskowitz
16 Apr 2009 20:43
According to new data from Adams Media Research, Blu-ray Disc sales grew almost 88 percent year-on-year in the US for the Q1, despite the global economic recession.
There were 9 million units sold for the period ended March 31st, up from 4.8 million units sold in the comparable quarter.
The report also adds that there are now 10.5 million Blu-ray "households," meaning any home with a Blu-ray set top player or a Sony PlayStation 3.
Blu-ray revenue for the period also grew to $196.6 million USD, up from $117.2 million in 2008.
“We are delighted to see continuing, significant growth of the Blu-ray Disc format in the midst of one of the worst economic downturns in recent memory,” added Andy Parsons, U.S. chairman of the Blu-ray Disc Assn. Promotions Committee. “I think the numbers are a clear indicator that consumers really do understand the value of packaged media, and that even when times are very tough, [consumers] continue to seek out and enjoy the best possible high-definition content.”