Andre Yoskowitz
18 Apr 2009 19:48
The popular Amazon Kindle 2 is a hit, says sources talking to the Washington Post. The e-book reader has sold 300,000 units since its release in late February, a rate almost double that of the first generation of the device.
Because the device sells for $359 USD, it can be deduced that Amazon has made over $100 million USD in revenue from the device in just under 2 months.
Although Amazon never gave exact figures, it is believed the original Kindle device only sold 400,000-500,000 units over its entire lifespan but the e-tailer expects to sell 800,000 of the new devices in 2009.
Citi analyst Mark Mahaney, who follows the Kindle, says he expects over 1 million Kindle 2s to sell this year, and believes Amazon may have to increase production to satisfy any unexpected surge in demand.