Andre Yoskowitz
9 May 2009 15:39
According to new data from iSuppli, the HDTV maker Vizio has now become the leading North American LCD maker, taking the spot from Samsung.
For the Q1 2009 ended March 31st, the company's market share jumped from 13.8 percent last quarter to 21.6 percent. Samsung's market share only dropped slightly, but enough to move it to second place, at 19.9 percent.
iSuppli says Vizio's success is directly related to the ongoing global recession. "Since the onset of the downturn, with budgets becoming increasingly tight, consumers are finding the company's inexpensive sets more alluring," iSuppli analyst Riddhi Patel added.
On average, 42-inch Vizio LCDs retail for $850 USD, while competitors such as Samsung and Sony sell theirs for $100-200 USD more.