Andre Yoskowitz
11 May 2009 15:31
According to a new Forbes report, Nintendo is the sixth most reputable company in the world, beating out its console rivals Sony and Microsoft.
The firm Reputation Institute rated over 1000 companies for the report and placed Microsoft at #30 and Sony at #126, although it is notable to remember that Nintendo is the only purely videogame company in the list.
Using 65,000 online interviews from interviewees in 25 countries, each company was given a "pulse" rating from 1 to 100, with 100 being the peak of reputation "strength."
Nintendo scored a very high 81.63, while Microsoft scored a 78.05 and Sony had a decently high 72.21. Year-on-year, Sony fell while Microsoft rose. Nintendo was a new addition to the list.
Possibly surprising, the top ranked company is Ferraro the maker of the extremely popular Ferrero Rocher chocolates. Furniture maker Ikea finished second and Johnson & Johnson came in third.
View the whole list here: World's Most Reputable Companies: The Rankings