Andre Yoskowitz
13 May 2009 19:29
Sony has announced that its popular e-book reader, the Sony Reader, will soon be getting third-party advertisements in an effort to gain revenue from the platform.
Steve Haber, president of the company's digital reading division, adds that the Reader is giving publishers new ways to generate revenue, especially as traditional media continues to see declining profits.
“There are so many avenues for the [e-reader] industry to grow, including advertising; this is truly the beginning,” Haber notes.
“Advertising is not part of the business model at the moment but I would imagine that when it comes to periodicals, newspapers and magazines, those businesses are built around the advertising model so I would imagine it going in that direction,” Haber added.
Earlier this month, the company launched an updated version of the device, dubbed the Danielle Steel Limited Edition.