Andre Yoskowitz
8 Jul 2009 16:20
Sony president Sir Howard Stringer has once again denied that the company will be dropping the price of the PlayStation 3, despite source after source asking for one.
Stringer responded first directly to Activision CEO Robert Kotick's comments that the developer may not support the PS3 if the price isn't cut this year.
"He likes to make a lot of noise," added Stringer, via GI.biz. "He's putting pressure on me and I'm putting pressure on him. That's the nature of business."
Stringer was then asked about whether a price cut was 'logical.' "I (would) lose money on every PlayStation I make - how's that for logic?," added Stringer.
Explaining the lack of a price cut, Stringer added: "We feel that we're sacrificing the short term to pay dividends in the long term. People are having short-term thinking -- the platform is not even three years old. It was $599; it's now $399. The focus on pricing is something we appreciate, but you have to have the conviction and the confidence that you are on the right path for the long term and ultimately you'll get all the consumers you want."