James Delahunty
16 Jul 2009 16:34
According to Dorian Bloch of GfK Chart-Track, the market for digital game downloads for PC in 2009 will reach over $1 billion. Bloch estimates that the market will grow to $1 billion from an estimated $600 million last year, driven by digital download services such as Steam, Direct2Drive and Metaboli.
The company has come under some pressure from the industry by publishers who wish to have their sales in the market included in its stats and Bloch has described the emerging market as a "huge business". GfK Chart Track's figures are most sought after in the UK.
"Sega has been asking us, 'when can we include our Football Manager sales in our charts?' We'd like to include them, but I can't just include one publisher's sales, I need a balanced approach for doing that," Bloch told a Developer Conference in Brighton.
He added: "The key thing for me in this is that these publishers support me in what I do and they want their sales included in the charts."