Andre Yoskowitz
26 Jul 2009 2:20
According to figures from Omniture SiteCatalyst, the MSNBC web site had its largest ever monthly video streams in June, thanks mostly to the massive popularity of Michael Jackson and his passing and a feature on President Barack Obama.
The site had over 153 million online-video streams for the month, a 14 percent increase from the site's previous record, set in October 2008, before the Presidential election. MSNBC says over 14 percent of the streams are accountable to Michael Jackson related videos, following his death on June 25th. According to the press release, "NBC's "Inside the Obama White House" provided an exclusive look at what happens throughout the White House and the West Wing during a day in the life of the Obama administration," and saw strong viewership as well.
The results look promising for NBC and parent company General Electric which saw a 49 percent profit decline year-on-year for the Q2.
The site expects a strong July as well, as the MJ memorial brought in over 15 million video streams alone.