Andre Yoskowitz
24 Aug 2009 2:44
Apple and Amazon Video On Demand have started rival promotions this week on digital movie and TV downloads, offering movies for under $5 USD and offering rentals for .99.
New digital films will also cost $14.99 at Amazon now, a discount from their previous $16.99 price tag, and occasionally cheaper than their physical media counterparts.
As an example, both sites have slashed the price of The Curious Case of Benjamin Button, a May release, to $9.99 USD, while the DVD sells for $15 and the Blu-ray for $25.
Most competitors, such as CinemaNow and VUDU, offer new releases for over $17 USD.
FutureSource analyst David Sidebottom adds that Amazon has been trying to steal iTunes market share in the music market, with aggressive pricing. “I wouldn’t be surprised if they did the same on the video side."
The best deals, however, are on TV shows, with over 9 full seasons of popular shows available for under $5 USD.