Andre Yoskowitz
29 Aug 2009 22:07
Nintendo has announced the hiring of ex-Warner Bros’ anti-piracy director Neil Boyd, in an effort to put more pressure on retailers who sell DS piracy equipment such as R4 flash carts.
Those that continue to sell the piracy hardware will risk "damaging their relationship" with Nintendo, says MCV.
Boyd is also asking UK ISPs to put a stop to consumers that they know are illegally downloading games. Boyd will work directly for Nintendo’s senior global director for anti-piracy Jodi Daugherty.
“The four key areas in our fight are legal enforcement, consumer awareness, technology and lobbying,” notes Boyd. “Without all those coming together, we won’t solve piracy.”
Boyd warned UK retailers that Nintendo now has “more eyes and ears” on the street looking out for "DS piracy enablers" and says the company is willing to sending cease and desist letters to all who keep selling the devices.
Daugherty also added: “[Stocking these games] damages your sales, and it’s going to damage your relationship with us. We have no problem pursuing customers that continue to take steps to hurt the company.”
Earlier this year, Nintendo took legal action against 79 R4 cartridge manufacturers in Asia.