Andre Yoskowitz
31 Aug 2009 14:22
Fox will begin experimenting using Twitter to spice up their re-runs, beginning with the shows Fringe and Glee.
The episodes will add Twitter commentary along the bottom of the screen, most from the cast and the producers, but some moderated Tweets from regular fans as well.
The Tweets will come from the FRINGEonFOX and GLEEonFOX Twitter accounts, and cast members and producers will be tweeting live, as the episodes air.
The move marks the first time a major TV network will use Twitter during a prime time broadcast.