Andre Yoskowitz
3 Sep 2009 16:23
Samsung president of Samsung's visual display Yoon Boo-keun has said today that he expects the company's LED TV sales to jump to 2 million by the end of 2009, as the popularity of the TVs grow.
Boo-keun says the company has sold over 1 million units as of the end of July, and with some believing the recession may be nearing an end, he sees strong expected growth.
"It's hard for a product to succeed, no matter what compelling new technology it contains, if consumers are not interested in it. We are doing a good job in evaluating what consumers value most, and integrating our technologies and marketing strategies accordingly," he added of the TVs, which include Samsung's own Wireless DLNA (Digital Living Network Alliance) technology.
LED technology has improved color performance over non-LED-backlit LCDs, as well as lower power consumption.
DisplaySearch has recently noted that they except LED-backlit TVs to take about 35 percent market share by 2012.