Andre Yoskowitz
9 Sep 2009 14:59
After Sony recently integrated the BBC iPlayer into the version 3.0 PlayStation 3 firmware update, it has now become the second most popular viewing platform, behind the PC.
The BBC says 10 percent of all iPlayer traffic comes from PS3 accounts, surpassing the Mac, which holds 8.5 percent of all traffic.
"User response to our new iPlayer for PS3 has been amazing," adds Anthony Rose, controller of the BBC's online media group and vision.
"Although it's less than a week since we launched, iPlayer on PS3 now accounts for a massive 10 per cent of all iPlayer viewing, overtaking Mac to be our second most popular platform for IP-delivered content.
"We'll have to wait and see whether this holds up in the coming weeks, but this enthusiastic reception makes it clear that users do want iPlayer on their TV - something that bodes well for Canvas and other IPTV propositions."
PS3 users can playback iPlayer content full screen, at 25fps, due to an upgrade in the PS3's Flash playback abilities.