Andre Yoskowitz
14 Sep 2009 12:10
According to their official web store, Apple has slashed the price of their 160GB model Apple TV while at the same time killing the lower capacity 40GB model.
The 160GB model now sells for $229, what the 40GB model was selling for, and will be the only model available for the time being.
The price drop follows recent predictions by Piper Jaffray analyst Gene Munster, which reported in a note to clients that the 40GB model looked to be phasing out, and that he believed a price cut was coming in the 160GB, most likely at the 'Rock and Roll' live event. It happened less then a week later.
Munster also said a major interface upgrade should be coming soon, most likely based on an iTunes subscription service. The analyst also believes a new Apple TV hardware is in the works, with no set timetable, that will include DVR capabilities.
Adds Munster, originally via Apple Insider, "Apple could leverage its deep library of content with many network and cable channel content owners to provide unlimited access to a sub-library of its TV shows for a standard monthly fee ($30 or $40 per month). Such a product would effectively replace a consumer's monthly cable bill (~$85/month) and offer access to current and older episodes of select shows on select channels."
You can check the new price cut here: Apple TV 160GB model