James Delahunty
25 Sep 2009 13:28
Intel Corporation has invested in TransGaming's GameTree.tv service, which will provide games-on-demand for High-definition television (HDTV) screens from the second quarter of 2010. It will deliver the content through consumer electronics products and set-top boxes, based on Intel CE Media processors.
"Innovation is at the heart of TransGaming's GameTree.tv Service which represents the culmination of technology, user experience, and the economic model required to realise sustainable innovation in the digital home," commented Vikas Gupta, CEO of TransGaming.
"We are extremely pleased to be working with Intel on this important and exciting initiative. We are driving new monetisation models for content developers, OEMs, and operators around the world." TransGaming is already working with Electronic Arts and Ubisoft to produce titles for the service, available for sale, rental and subscription.
"The GameTree.TV service provides the platform to bring PC games to TV, which in turn offers new opportunities to the consumer electronics industry," said Eric Kim, SVP of the Intel Digital Home Group.