Andre Yoskowitz
21 Oct 2009 14:34
Google is partnering with the Big 4 labels in an effort to stream music via Google's popular search engine, making it easier for users to discover and ultimately purchase music.
Google has about 65 percent of the search engine market, far ahead of Yahoo, Bing and Baidu.
The new feature will be backed by iLike and Lala, the streaming music startups owned by MySpace.
Users can search for the songs, which will then be streamed on the Google results page. You can then hit "Buy" and be led to iTunes or Amazon MP3 where the song is available for purchase.
All of the Big 4 labels, UMG, EMI, Sony Music and Warner Music are already signed on, say the sources.
The service is unnamed as of now, but should be officially launched on October 28th.
The news was originally reported by TechCrunch.