Andre Yoskowitz
9 Dec 2009 17:01
According to the latest Hitwise figures, Google's market share rose 1.4 percent for November, taking share from rivals Yahoo and Microsoft's Bing.
Google moved to 71.6 percent, Yahoo fell to 15.4 percent, Bing slid to 9.3 percent and Ask moved up to 2.7 percent.
Despite different numbers from NetApplications, comScore and Hitwise, each statistics reporting company has Google with over 65 percent share, and each shows that Yahoo and Microsoft have little ability to put dents in the giant's market share, despite costly advertising campaigns and new partnerships.
Yahoo CEO Carol Bartz blamed the large decline on "lost toolbar distribution deals" but added that the company is not "interested in aggressively bidding on costly deals to bolster its search share."
Hitwise sampled 10 million Internet users in the U.S. and says Bing and Google saw large traffic growth in shopping and travel queries while Yahoo saw large drops in many categories including over 20 percent in health queries.