Andre Yoskowitz
29 Dec 2009 1:08
According to an Amazon, Kindle e-books outsold physical books for Christmas 2009, a milestone.
"On Christmas Day, for the first time ever, customers purchased more Kindle books than physical books," reads the press release.
MSNBC brings up some good points however, as to why the press release may be more hype than substance:
* It's Christmas, so all of the Kindles that have been delivered over the past few weeks as gifts are finally meeting their owners. They're empty. They're hungry.
* There aren't any shipments going out on Christmas, so it doesn't make sense to place an order for a physical item.
* Amazon has been promoting the Kindle on its landing page for more than two years. This day was going to come eventually.
Regardless, it is a nice milestone for the Kindle device and all e-readers in general, which should continue to experience exponential growth over the next few quarters.