Andre Yoskowitz
3 Jan 2010 17:11
Redbox has announced that they have set a new one-day rental record, seeing 2 million DVDs rented from their kiosks on New Year's Eve.
The previous record was only 170,000 rentals, and the company adds the most popular titles were District 9 and Paranormal Activity.
"With many Americans celebrating New Year's Eve at home and many more resolving to save money in 2010, Redbox proved a great way to do both," added senior VP of marketing and customer experience Gary Cohen, via VB.
Redbox has over 22,000 kiosk nationwide and says that they saw 350 million rentals total in 2009.