Andre Yoskowitz
4 Jan 2010 14:36
The "movie social-networking" company Flixster has announced today the purchase of popular movie review site Rotten Tomatoes, expanding its overall presence in the industry.
Rotten Tomatoes was formerly owned by gaming outfit IGN, and IGN will get a minority stake in Flixster as part of the new deal. Other financial details were not released.
The WSJ says the combined entities have 30 million monthly visitors per month combined, and Flixster had already integrated RT ratings into its mobile device apps. Overall, both sites now have a database of 250,000 movies and DVDs, 2.3 billion user reviews, 550,000 critic reviews and tens of thousands of trailers and other videos.
"Rotten Tomatoes has built a fantastically well-known brand that moviegoers trust when making their decisions. Combined with Flixster's social networking and word-of-mouth, we're creating the leading movie destination on the Internet," added Flixster President and Chief Operating Officer Steve Polsky.