Andre Yoskowitz
17 Jan 2010 21:45
Warner Bros. Interactive has signed a deal with Sesame Workshop that will allow the publisher to create educational videogames using "Sesame Street" characters. Sesame Workshop is the non-profit company behind the famous brand.
The deal is part of a larger multi-year deal between WB and Sesame for the distribution of new and catalog Sesame Street titles on DVD, VOD, and digital downloads.
WB should see significant growth in the kid's market thanks to the move, as Sesame is a brand known by most in America. WB also has the Lego games series, which have been extremely popular for both kids and teens.
"With Warner Bros.' capability to create and publish videogames and its ability to distribute and market home videos, together, we are able to deliver the ultimate 'Sesame Street' experience for families," added Sesame Workshop CEO Gary E. Knell.