Andre Yoskowitz
8 Feb 2010 15:46
Hannover House, the video and film distributor has announced today a new deal with Google that will launch a video rental and VOD channel for Hannover on YouTube.
Starting this week, the channel will have 100 films from Hannover House, Elite Entertainment, FOCUSFilms, and Plaza Entertainment.
"YouTube and Google are uniquely positioned to reinvent the entire video-on-demand consumer model," says Eric Parkinson, C.E.O. "Their reach is unsurpassed, and their consumer pricing model is extremely competitive, in many cases beating traditional video rental costs. With more and more consumers moving toward video-on-demand as a convenient way to view movies, the Hannover House movie channel venture with YouTube will prove invaluable to our company."
"We believe that video-on-demand will continue to grow over the next few years into a major revenue source for the company. The technology has reached the point where films can be quickly and safely streamed directly to consumers, and this creates an immediacy not previously available. Additionally, video-on-demand eliminates the inventory, freight and storage costs associated with hard goods items such as DVDs and Blu-ray units."