James Delahunty
23 Feb 2010 18:16
According to a survey conducted by Nielsen Games, U.S. consumers spend about 4.9 percent of their budgets for home entertainment content during a month on video game titles. Buyers of video game titles spend more than non-gaming households on products such as Blu-ray/DVD titles, music and other things.
In households with "active buyers" of video games, the share for gaming expenditure rises to 9.3 percent.
Nielsen said that the research shows the share spent on video games comes at the expense of particularly traditional media, such as magazines, books and newspapers. Regular home TV packages also are of less priority on "active gaming" households.
Compared to other forms of home entertainment, the category for videogames beats print media at 4.2 percent, premium TV packages at 4.1 percent and Blu-ray/DVD title purchases at 3.5 percent. It should come as no shock that music stands at 2.8 percent.
The games industry took a hammering in the second half of 2009 in particularly due to the recession straining consumer spending.