James Delahunty
25 Feb 2010 15:09
Cinema chain Odeon has announced that it reversed its decision to boycott the 3D theatrical release of Tim Burton's Alice in Wonderland. The chain is concerned that the decision to release Alice in Wonderland on DVD just 12 weeks after the theatrical release will set a new benchmark. Movies are usually released around 17 weeks after being shown in theaters.
"The Odeon and UCI Cinema Group is pleased to announce that, following detailed negotiations with the Walt Disney Company Ltd, an enduring agreement has been reached encompassing all the different aspects of both companies' commercial relationship," Odeon said in a statement.
"As a result of this agreement, Odeon is pleased to confirm that it will be able to continue with its plans for significant investment in new cinemas, in digital technology, in 3D capability and the other exciting developments designed for the increased enjoyment of all its customers."
Neither companies revealed any details on the agreement reached between both. Either way, Odeon movie theaters will be showing Alice in Wonderland in 3D in the UK, Ireland and Italy after all. Tim Burton had said he was upset by Odeon's decision to boycott the film. "I feel terrible about it," the director told the BBC's Breakfast programme. "To me it doesn't make anybody look good."