Andre Yoskowitz
14 Mar 2010 21:09
James Murdoch, chairman and CEO of News Corps. European and Asian operations has made some interesting comments this week in regards to piracy, calling on governments to "get tough" on illegal downloading.
"We need enforcement mechanisms and we need governments to play ball … There is no difference with going into a store and stealing Pringles or a handbag and taking this stuff. It's a basic condition for investment and economic growth and there should be the same level of property rights whether it's a house or a movie," said Murdoch. "The idea that there's a new consumer class and you have to be consumer-friendly when they're stealing stuff. No. There should be the same level of sanctity as there is around property. Content is no different. They're not crazy kids. No. Punish them."
James Murdoch is the son of mogul Rupert Murdoch, the chairman and CEO of News Corp, and younger Murdoch is expected to take over the company when his father retires.
Adding to what his father has said in the past, James said News Corp. will act against "content aggregators," including search giant Google, in order to protect its copyrights.
"We're being very careful legally to protect our rights," says Murdoch, via Guardian. "If there's money getting stuck it's getting stuck in an inefficient distribution layer … where Google and Yahoo are suddenly indexing copyright material and then selling bits of it and making money from it. You may have to withdraw access to those things. You may not."