Andre Yoskowitz
14 May 2010 1:03
Adobe has taken an interesting new route in their ongoing feud with Apple, starting a new ad campaign highlighting the company's "love" for the electronics giant.
The full page ads ran in giant newspapers such as The NY Times and the Wall Street Journal and is accompanied by a site, promoting Adobe's message.
Apple CEO Steve Jobs has called Adobe's Flash technology outdated and unreliable, and has practically banned it from their "i" devices. Jobs also adds that Flash was designed for desktops using a mouse, and not appropriate for small, touchscreen devices.
The ad is only 82 words, and starts with: "We love creativity," "We love innovation," "We love apps," and finishes with: "What we don't love is anybody taking away your freedom to choose what you create, how you create it, and what you experience on the Web."
Apple quickly responded, saying: "We believe in open Web standards too but Flash is not an open Web standard like HTML. It is a proprietary Adobe product. Just ask the W3 consortium that controls Web standards. They have chosen HTML5 as the open web standard to move forward with."