Andre Yoskowitz
25 May 2010 16:09
The Amazon Kindle, the most popular e-reader by market share will eventually have a color version, says CEO Jeff Bezos, but that day is not soon.
Speaking at the e-tailer's shareholder meeting this week, Bezos says that while not impossible, adding color to the Kindle's e-ink display is "a difficult technical challenge" and that the device is "still a long way out."
Bezos adds that he has seen some prototypes "in the lab" but none of them are "ready for prime-time production."
The e-reader market continues to get more and more crowded, especially with Apple's introduction of the iPad tablet in April. The iPad has e-reading capabilities on a full color screen and a connection to the growing Apple iBookStore.
While Bezos refuses to disclose the amount of Kindle devices sold since launch, DisplaySearch reported last month that the number is somewhere in the 3.3 million unit range.