New Apple TV will cost $99 and run on iPhone OS 4?

Andre Yoskowitz
30 May 2010 23:52

According to new rumors circulating the Internet, the upcoming updated Apple TV will cost just $99 USD and run on the iPhone OS 4. The device will also run on an A4 processor.
The current model Apple TV, which can be considered a flop by Apple standards, sells for $229.
The new rumors suggest that Apple sees a need to update their device as Google prepares to release their Google TV web content-to-TV delivery system in the next few months.
Originally, the rumor came from Engadget which cited a "source very close to Apple" in saying the upcoming set-top box will have 16GB of flash storage and "be capable of full 1080p HD."
Apple TV can display YouTube videos, images from iPhoto and Flickr, and gets its video content from iTunes, in SD and HD quality. The current model however, has a 160GB HDD.
While the iPhone 0S 4 can multi-task and will use Apple's new mobile advertising platform, most critics will point out that Apple does not allow native support of Adobe Flash, the standard used by most of the Internet. Google TV will have Flash 10.1 built-in, allowing for playback of popular sites such as Hulu on the TV.

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