WWDC 2010: iPad apps, iBookstore success, App Store gets Netflix, Farmville, Guitar Hero

James Delahunty
7 Jun 2010 14:36

Apple CEO Steve Jobs arrived at WWDC 2010 in San Francisco today to a standing ovation from a typically large crowd. The first thing Jobs touted was the success of the company's iPad tablet. So far, over 8,500 native iPad applications are available and iPad owners have downloaded over 35 million so far. Each iPad has an average of 17 apps.
The iPad has proven successful in the ebooks area too, with 5 million books downloaded in the first 65 days from iBookstore. Jobs said that Apple now has a 22 percent market share of the eBooks business. A new iBooks app also will allow the viewing of PDF documents with notes and bookmark abilities.
Onto the App Store, we learned that 15,000 apps are submitted every week, with 95 percent being approved within 7 days. The figure includes updates to existing applications. Apps that make false promises, use private APIs or have stability problems account for the majority of all App rejections.
For Netflix users, a Netflix app for the iPhone was demo'd and will be available this summer. The app, naturally, supports streaming movies to the iPhone (any video available through Netflix Watch Instantly). Zynga CEO Mark Pincus revealed that the popular FarmVille game will be coming to the iPhone later this month. Touting over 70 million active monthly users, Zynga said players will even be able to purchase iPhone-exclusive items, such as a Snow Leopard.
Activision confirmed that a Guitar Hero application will be available for iPhone. It features some new tapping and strumming mechanics compared to other platforms to suit the iPhone control possibilities. The app will be available starting today.
Roughly 225,000 mobile apps are available, with over 5 billion downloads, according to Apple. The company has paid out over $1 billion in revenue to developers.

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