James Delahunty
20 Jun 2010 23:49
YouTube is reaching out to San Francisco local media to test a new iteration of the YouTube Direct platform. Launched last November, YouTube Direct is intended to be used by publishers to locate and distribute video captured by amateurs and uploaded to the YouTube site, and it has been used well by bigger named in news such as NPR, or ABC's Good Morning America.
However, local news outlets have not embraced the YouTube Direct platform as a tool for enhancing their news coverage. For this reason, YouTube will reportedly use San Francisco as a sort-of showcase. YouTube staff are currently looking for local contributors in San Francisco to test out the YouTube Direct platform.
"We launched YouTube Direct in November, and it's been a great way for news organizations to easily leverage citizen reporting on YouTube," YouTube's comment on the matter reads, according to CNET. "We're currently experimenting with new ways to make the platform more useful, and we'll have more to announce on that front soon."