Android gaining on iOS in international market share

Andre Yoskowitz
30 Jun 2010 18:34

Apple may not want to admit it, but the Android OS has already surpassed their iOS in smartphone market share in the United States (by some accounts), and is catching up internationally.
AdMob, the mobile analytics and tracking firm that was recently purchased by Google, has released their latest mobile metrics report, which is a "monthly snapshot of the smartphone industry based on data generated by ad requests within its network of 23,000 mobile websites and mobile applications."
The report shows that Android is rapidly rising internationally, in terms of share, thanks to a plethora of new smartphones using the popular mobile operating system.
As of May 2010, iOS leads the way at 40 percent international market share, with Android closing in at 26 percent. Symbian, by Nokia is in third at 24 percent. Blackberry OS, despite being popular in the United States, is in fourth at 6 percent. Windows Mobile, once dominant, fell to a measly 2 percent. Palm's WebOS and "other" make up the rest of the numbers.
In North America, Oceania and Western Europe, the iOS is dominant, while Nokia dominates Eastern Europe, Asia and almost the entire Africam continent.
Overall, traffic from Android devices has grown 29 percent month-over-month for every month since May 2009.


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