Rich Fiscus
20 Jul 2010 1:35
Later this year Netflix will be expanding their Watch Instantly streaming video service, making it available to Canadian residents.
In addition to being the first service offered by the home video rental giant outside the US, it will also mark the first time they have offered streaming by itself. To date their streaming video offering has been an add on to their popular rent by mail DVD and Blu-ray service.
That's not likely to be changing any time soon for US customers. When the plan for streaming outside the US was first mentioned last October, CEO Reed Hastings was clear that it was purely due to the logistical issues of shipping discs internationally.
And selling the exclusively online service to Canadians isn't a sure winner either. Although Netflix has made some headway in licensing new releases and increasing their selection of recent TV episodes for streaming, such arrangements are still the exception.
Canadians interested in the service can go to www.netflix.ca and sign up for email notification when the service launches.