iTunes costs almost $1 billion to run per year

Andre Yoskowitz
10 Sep 2010 0:50

According to a new report from asymco, Apple is now paying over $900 million per year to run the iTunes Store.
Apple now has to budget $75 million per month towards operational expenses, and the site says that number may actually be higher if book transactions are taken into account.
Asymco says the expenses are much higher than in 2009, where monthly expenses barely exceeded $30 million per month.
Apple currently has 160 million users on iTunes, along with 12 million songs and 250,000 apps.
The company has long said, however, that the iTunes store is break-even in regards to profit and that its main purpose is to drive Apple hardware, such as the iPhone and iPods.

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