Andre Yoskowitz
3 Oct 2010 18:46
The NPD Group has said this week that early adopter iPad owners are the most satisfied with their device and also use it the most often.
Early adopters are consumers that purchased the tablet at launch, or within 60 days, as defined by NPD.
On the other hand, more recent purchasers are much less active with their iPad.
A full 80 percent of early adopters said they were "very satisfied" with their device, as compared to 65 percent for buyers after launch.
The survey also says that early adopters use the device for over 18 hours per week, and that time is actually increasing for over 30 percent of those owners.
"Clearly early adopters love their iPads and are finding increasing opportunities to use them," says NPD.